Inspired by the book, The HeART of the CLOSE.
“The HeART of the CLOSE” is a fascinating blend of neuroscience, psychology, and ethical salesmanship. The book has been praised for its fresh, human-centered approach to selling. Rather than relying on pressure tactics, The HeART of the CLOSE encourages salespeople to understand the buyer’s mindset—made up of the “reasoning brain, romantic brain, and reptilian brain”—to build trust and co-create value.
Here’s what makes it stand out:
– 🧠 Neuroscience-inspired strategies: It draws from neuro-linguistic programming (NLP) to help sellers ethically influence perceptions of value and cost.
– 🤝 Focus on relationships: It’s not about closing a deal at any cost, but about building long-term, meaningful connections.
– 📘 Practical tools: The book includes a 5-step coaching process and chapters on sales management, making it useful for both individual sellers and team leaders.
– 🌍Global perspective: My exposure to twenty of selling internationally and my multicultural background (Indian, American, Filipino) adds depth to the book’s insights on cross-cultural communication.
If you’re looking for your teams to have more heart than hustle, this one might just be your jam. Come, see me on September 19th, 2025
AM Session: Winning Sales Formula of High-Performing Sales Professionals
PM Session: Modern Sales Negotiation Strategies to Close More Deals
⏰ Time: Part I: 08:00 AM 0 12:00 NN
Part 2: 01:00 PM – 05:00 PM
